At a glance
- Included
- Partial: plan-gated, add-on or limited
- Not offered
- Depends or not stated
| Feature | 9Pic AI | GetPica | What it means for you |
|---|---|---|---|
| Discovery | |||
| Selfie search Edge: Tie | Included: FaceFind on every plan | Included: A selfie opens a private album of your photos[2][1] | What it means: Both match faces and show each participant only their photos. |
| Bib number search Edge: Tie | Included: BibTrack on every plan | Included: Bib number plus a patented code printed on the bib[2][7] | What it means: Both search by race number. The printed code needs bibs printed with it. |
| Helmets and covered faces Edge: 9Pic AI | Included: BibTrack finds riders on every plan | Partial: Helmeted sports handled on Enterprise[3] | What it means: Cycling and motocross need bib search when faces are hidden. |
| Delivery | |||
| Sponsor branding Edge: Tie | Partial: Watermarks on every plan; custom domain and white label on Pro | Included: Sponsor banners in albums, logos on photos, white-label site on Enterprise[4][3] | What it means: Both brand the experience. GetPica puts clickable sponsor banners inside each album. |
| Participant app Edge: Depends | Partial: Browser gallery, no app to install | Included: iOS and Android apps, plus albums in the browser[8] | What it means: Some participants like an app; others prefer a link. |
| Selling | |||
| Commission on photo sales Edge: 9Pic AI | Included: None on the Business plan; buyers pay into your own account | Partial: Commission on each sale, plus a platform fee paid by the buyer[1][6] | What it means: On 9Pic AI you keep all sales revenue, less your payment processor fees. |
| Upfront cost to sell photos Edge: GetPica | Partial: Business plan fee plus per-photo processing | Included: No setup, subscription or contract for photo sales[1] | What it means: GetPica costs nothing until photos sell. 9Pic AI costs less per sale as sales grow. |
| Prints Edge: GetPica | Not offered: No print fulfilment | Partial: On-site sales and printing software on Enterprise[3][5] | What it means: Resorts, cruises and venues that print on site are better served by GetPica. |
| Video | |||
| Participant video clips Edge: 9Pic AI | Partial: Motion cuts clips from long footage, on Pro | Partial: Face-matched video and personal clips on Enterprise only[3][2][7] | What it means: Both deliver video. On 9Pic AI it is a self-serve plan. |
| Personal highlight reel Edge: 9Pic AI | Partial: Flow builds an edited video reel per participant, on Pro | Partial: Its reel is an automatic carousel of best photos[3] | What it means: Only 9Pic AI edits a highlight video for each finisher. |
| Operations | |||
| Getting started Edge: 9Pic AI | Included: Self-serve sign-up with prices on the pricing page | Partial: Self-service plans for smaller events; large, helmeted-sport and video events go through sales[3] | What it means: Both can start without a demo. GetPica does not publish a price list. |
| Face data and privacy Edge: Tie | Included: Selfie not stored; no training on photos or faces | Included: Selfie-gated private albums; AI blurs people who did not opt in[9] | What it means: Both are built around private, selfie-gated access. |
| Pricing model | |||
| How you pay Edge: Depends | From $0.03 per photo processed | Commission on sales, prepaid photo packages, or Enterprise on request[1][3][6] | What it means: A commission grows with your sales. 9Pic cost grows with your photo count. |
Where they are the same
Both match photos to participants by face and bib number, give each person a private set of their photos, sell photos online, and brand the gallery for the event and its sponsors. Both run races with thousands of participants.
Key differences
-
Commission and packages vs per-photo pricing
GetPica takes a commission on each photo sold, and buyers pay a platform fee at checkout. For free delivery it sells prepaid photo packages. 9Pic AI charges per photo processed from published rates. On the Business plan, buyers pay into your own payment account and 9Pic takes no commission.
-
Enterprise video vs self-serve video
GetPica delivers face-matched video and personal clips on its Enterprise plan, and its self-service plans are photo only. On 9Pic Pro, Motion cuts each participant's clips out of long course footage, and Flow edits a highlight reel for every finisher.
-
Sales extras vs race extras
GetPica adds follow-up and abandoned-cart emails, sponsor banners in albums, on-site print software and native apps. 9Pic AI adds race tooling: bib search on every plan and finisher certificates from your results file on Pro.
Where GetPica is the better choice
- Your race already runs on GetPica, as many Italian and Central European marathons do, and runners know where to find their photos.
- You are a photographer who wants no upfront cost and is happy to share each sale with the platform.
- You sell prints on site at resorts, cruises or venues and want the print software in the same platform.
- You want follow-up, abandoned-cart and cross-selling emails, clickable sponsor banners and native apps built in.
Fit by event type
| Event type | Better fit | Why | Learn more |
|---|---|---|---|
| City marathon that wants video | 9Pic AI | Motion clips and Flow reels on Pro, without an Enterprise contract | Marathons |
| Cycling or triathlon | 9Pic AI | Bib search for helmeted riders on every plan | Cycling |
| Race already on GetPica | GetPica | Runners already know the app and the album flow | None |
| Resort, cruise or venue | GetPica | On-site sales and printing | Tourism and resorts |
| Corporate event or brand activation | Depends | Both brand the gallery; GetPica adds lead forms | Corporate events |
| Race selling many photos | 9Pic AI | No commission on the Business plan, so revenue is yours | None |
What it costs
Scenario: a 5,000-runner half marathon with 60,000 photos. Change the numbers to see your own 9Pic AI cost.
| 9Pic AI plan | Math | Total | What you get |
|---|---|---|---|
| Pay as you go Lowest for your choices Does not include your choices | 60,000 × $0.03 | $1,800 | Selfie and bib search, watermarks, 1 year storage |
| Pro Lowest for your choices Does not include your choices | $200 + 60,000 × $0.02 | $1,400 | Adds Flow, Motion, Certify, Select, custom domain, 2 year storage |
| Business Lowest for your choices Does not include your choices | $350 + 60,000 × $0.02 | $1,550 | Adds 9Pic Checkout photo sales with no 9Pic commission |
How GetPica charges
GetPica does not publish a price list on its website. Photographers who sell photos pay no setup or subscription fee; GetPica keeps a commission on each photo sold, and buyers pay a platform fee at checkout. For free photo delivery, self-service plans sell prepaid packages with a set number of photo uploads, per event or by subscription, with extra photos bought as needed. Enterprise, which adds video, unlimited photos, white label, integrations and on-site printing, is priced on request. See the current numbers on GetPica pricing[1][3][6]. Checked 26 Oct 2026.
Which costs less depends on your photo count, how much you expect to sell, and whether you need video or on-site printing.
Switching from GetPica
-
Gather your original photos from your photographers, and upload them with 9Pic Uplink or from Google Drive, Dropbox or S3.
-
Import your start list so bib numbers map to participants.
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Choose delivery: free downloads, or paid downloads with 9Pic Checkout on the Business plan.
-
Share one gallery link by email, results page or QR code.
What does not move: past GetPica orders, buyer accounts and app users.
We set up your first event with you.
Case studies
Frequently asked questions
Fit
Is 9Pic AI a good GetPica alternative?
Yes, for races that want published per-photo pricing, participant video on a self-serve plan, and photo sales with no 9Pic commission on the Business plan. Both platforms offer selfie and bib search. If you want no upfront cost, on-site printing or native apps, GetPica is often the better fit.
Does GetPica offer video?
Yes, on its Enterprise plan. GetPica can deliver face-matched video and personal clips there. Its self-service plans are photo only, and its reel is a carousel of a participant's best photos. On 9Pic Pro, Motion cuts clips from long footage and Flow edits a highlight reel per participant.
Cost
How does GetPica pricing compare with 9Pic AI?
GetPica takes a commission on each photo sold, adds a platform fee for buyers, and sells prepaid photo packages for free delivery. Enterprise is priced on request. 9Pic AI charges from $0.03 per photo processed, and selling with no 9Pic commission needs the Business plan. A commission grows with your sales; 9Pic cost grows with your photo count.
Switching
Can I move from GetPica to 9Pic AI?
Yes. Upload your original photos with 9Pic Uplink or from cloud storage, import your start list, and share one gallery link. Past GetPica orders and app accounts do not move.
Data and privacy
How does 9Pic AI handle selfies and face data?
9Pic AI does not store the selfie used to search, does not train models on photos or faces, and keeps face data only while the gallery is hosted. Organisers decide how long a gallery stays live.
How we compared
We reviewed GetPica's public product pages, help center, terms of sale and app listings, plus organiser pages for races that use it. We did not use a paid GetPica account. We last checked on 26 Oct 2026. 9Pic AI facts come from our pricing and product pages. Spot something out of date? Tell us.
Sources
- [1] GetPica: Sell photoshttps://business.getpica.com/sell-photos/
- [2] GetPica for endurance sportshttps://business.getpica.com/endurance-sports/
- [3] GetPica help centerhttps://business.getpica.com/help-center/
- [4] GetPica for fan experiencehttps://business.getpica.com/fan-experience/
- [5] GetPica for hospitality and travelhttps://business.getpica.com/hospitality-travel/
- [6] GetPica terms of salehttps://policy.getpica.com/en/termini-condizioni-vendita/
- [7] Nove Colli 2025: official photos and videos on GetPicahttps://www.novecolli.it/en-GB/event/your-official-nove-colli-2025-photos-and-videos-on-getpicacom
- [8] getpica.com on the App Storehttps://apps.apple.com/it/app/getpica-com/id1173349570
- [9] tech.eu: GetPica closes funding round led by PranaVentureshttps://tech.eu/2025/07/08/getpica-closes-funding-round-led-by-pranaventures-reaching-eur5m-in-total-capital-raised/
All accessed 26 Oct 2026.