About 9Pic AI

"If timing results can be instant, why should runners wait days to find one photo of themselves?"

That question came from our founder, Argo, an IIT Bombay alumnus and software developer with 10+ years of experience. Before 9Pic AI, he worked across different startups and scale-sensitive systems, staying close to the technological front: building, shipping, and looking for places where software could remove real operational friction.

That experience shaped a practical belief: some businesses become difficult to scale when too much depends on manual coordination, but the right technology can turn the same operational problem into a repeatable product.

He started running in 2019, and running quickly became more than a sport for him. It became his passion, his therapy, and the place where he noticed how broken event memories felt after the finish line. Photos were often shared two or three days later in Facebook albums, Google Drive folders, or basic web pages. The memory existed, but finding it still depended on patience, luck, and a lot of scrolling.

From Bhaago India to 9Pic AI

The first idea was broader: bring running events together in one place so the community could discover what was happening around them. That became Bhaago India in 2021, a platform shaped by Argo's own running journey and the belief that event discovery and participation could be better organized.

Bhaago India also pushed the team into the events business. Habit Run became an important proving ground, but it also made one lesson clear: a community and events platform was valuable, but difficult to scale as a business. Argo's software background made the distinction clear. The part that kept working was the small technology product the team had built for its own events: faster, smarter media delivery.

Habit Run started in December 2022 and turned that product into something real. What began as a photo-tagging POC for a handful of organizers became a platform built to scale photos, videos, finisher reels, and customized certificates while the excitement was still alive.

As more customers used it, the product exposed harder problems and larger opportunities. Argo decided to stop spreading focus across the broader platform and events work, and to build 9Pic AI as the dedicated product.

What 9Pic AI does today

9Pic AI helps organizers deliver event photos, videos, finisher reels, and certificates through a branded experience participants can use immediately.

Why we do this

A participant should not have to work hard to relive the moment they just worked hard to earn. 9Pic AI exists to make that memory easy to find, easy to share, and easy for organizers to deliver without manual chaos.

The product still carries the discipline of its first use case: real events, real crowds, and real deadlines. But it is no longer only a marathon product. Weddings, conferences, corporate events, schools, sports leagues, and other platforms now use the same foundation to help people find and share the moments that matter to them.

Technology has been the heart and soul of Argo's work, and it remains the heart and soul of 9Pic AI's principles: automate what slows teams down, make systems scale, and keep the participant experience simple.