Bengaluru Sports Foundation: Photos, Reels & Certificates for Runners Jatre

Bengaluru Sports Foundation is a non-profit organisation committed to advancing fitness and cultivating Bengaluru's running community. Their flagship event, the Disha Habitat Bengaluru Runners Jatre, is a running festival that unites beginners to elite athletes with 3K, 5K, and 10K categories.

Beyond the annual Jatre, the foundation runs Odona Banni (free monthly community runs) and Project Prerana (grassroots athlete development), keeping Bengaluru's running community active year-round.

As a non-profit running multiple events per month, the Foundation needed a platform that could handle diverse use cases:

• Multiple search methods needed: Runners search differently. Some know their bib, others prefer a selfie, some search by name, and at larger events the timeline view helps browse chronologically.
• Result integrity: For timed events, the Foundation needed a way to verify genuine podium winners with proper finish times backed by photo evidence.
• Personalised deliverables at non-profit budgets: Participants expect certificates and video reels, but the Foundation needed this at a cost-effective scale.
• Sponsor visibility beyond the venue: Sponsors want digital reach, not just banners on the ground. The Foundation needed a way to give partners measurable digital presence.

The Foundation deployed the full 9Pic AI suite under their branded portal at results.blrsports.org, giving participants four ways to find their photos and multiple personalised deliverables:

One unique use case for BLR Sports is result integrity. By cross-referencing bib-tagged photos with timing data, the Foundation can verify that podium winners genuinely completed the full course with proper times. Photo evidence at key course checkpoints helps catch irregularities and ensures fair competition. For a community that values trust and sportsmanship, this matters.

Sponsors invest in running events for brand visibility, but banners and standees only reach the audience on the ground. BLR Sports uses 9Pic AI to extend that visibility into the digital space:

• Branded personalised reels: Every runner's highlight reel carries sponsor branding in the video template. When runners share these reels on Instagram, WhatsApp, and Facebook, sponsor logos reach audiences far beyond the event venue.
• Certificates with sponsor logos: Personalised finisher certificates feature sponsor branding alongside the runner's name and timing. Runners share these as digital badges of achievement, giving sponsors organic, high-intent impressions.
• Branded gallery portal: The results portal at results.blrsports.org itself serves as a sponsor showcase, with branding visible every time a runner searches for their photos.

This digital extension of sponsor visibility turns every finisher into a brand ambassador, helping BLR Sports demonstrate measurable value to sponsors and retain partnerships year after year.

• Sponsor reach beyond the venue: Branded reels and certificates shared by runners extend sponsor visibility across social media. Digital presence, not just on-ground presence.
• Four ways to find photos: Bib, selfie, name, and timeline search ensure every participant finds their photos regardless of how they prefer to search.
• Fair podiums: Photo-backed result verification helps the Foundation maintain competitive integrity at timed events.
• Stronger sponsor retention: Measurable digital impressions from shared content help the Foundation demonstrate ROI to sponsors, making it easier to retain and attract partners.