At a glance
- Included
- Partial: plan-gated, add-on or limited
- Not offered
- Depends or not stated
| Feature | 9Pic AI | iRewind | What it means for you |
|---|---|---|---|
| Discovery | |||
| Photo search Edge: 9Pic AI | Included: Selfie (FaceFind) and bib (BibTrack) search on every plan | Not offered: No photo gallery or selfie search; runners get a link to their video[1][8] | What it means: Runners find photos and clips in one place on 9Pic AI. |
| How runners are matched Edge: Depends | Included: Selfie or bib, on photos and footage | Included: The event's timing data, plus AI on bibs and names[4][8] | What it means: iRewind needs a timer at the start, finish and split points. |
| Delivery | |||
| Delivery speed Edge: iRewind | Partial: Flow reels in about 2 to 3 hours as photos upload | Included: Usually within a day on iRewind One; minutes after the finish on managed projects[4][3] | What it means: For finish-line speed at scale, iRewind is faster. |
| Where videos live Edge: 9Pic AI | Included: In the same gallery as the event photos | Partial: An iRewind-hosted player embedded on your site[6] | What it means: Photos and video sit together on 9Pic AI. |
| Selling | |||
| Sponsor lead capture Edge: iRewind | Not offered: Not offered | Included: Email-gated full videos and calls to action for sponsors[3][9] | What it means: For sponsor campaigns that collect runner emails, iRewind is built for it. |
| Selling photos and clips Edge: Depends | Partial: 9Pic Checkout on Business, no 9Pic commission | Partial: Often sold through photo and timing partners, or given free by sponsors[1][3] | What it means: On 9Pic AI the organiser sells photos and clips side by side. |
| Video | |||
| Filmed finish video Edge: iRewind | Partial: Motion clips from footage you upload, on Pro | Included: A personal video per finisher, filmed at fixed points[2][1] | What it means: iRewind is a finisher video specialist with a long big-race record. |
| Reel from official photos Edge: 9Pic AI | Partial: Flow reels from the photos each runner picks, on Pro | Not offered: Video only; no photo product[1][2] | What it means: Only 9Pic AI turns race photos into a reel for every runner. |
| Operations | |||
| Capture on the day Edge: Depends | Included: The photos and footage your team already shoots | Partial: Android phones on tripods or booms at each filming point, or other cameras[5][7] | What it means: Both need someone filming. iRewind One brings its own phone rig and app. |
| Managed production Edge: iRewind | Not offered: Self-serve; no on-site production team | Included: iRewind Plus: planning, branded templates and on-site setup[3] | What it means: iRewind can run the whole video project for you. |
| Pricing model | |||
| How you pay Edge: Depends | From $0.03 per photo processed; Flow and Motion on Pro | Custom quote for iRewind One and iRewind Plus[4] | What it means: You can work out your 9Pic AI cost before you talk to anyone. |
Where they are the same
Both give each participant a personal video, both work for running, cycling and triathlon, and both use AI to match people to footage.
Key differences
-
Filmed finisher videos vs photos plus reels
iRewind films runners at the finish and other fixed points and cuts a personal video for each one. 9Pic AI starts from your race photos: runners find theirs by selfie or bib, pick favourites, and 9Pic Flow makes a reel from them. 9Pic Motion adds personal clips from any long footage you upload.
-
Timing data and a phone rig vs selfie and bib search
iRewind matches runners to footage with the timer's chip times, and iRewind One records on Android phones mounted at each filming point. 9Pic AI matches runners by face or bib number in the same gallery as their photos, using whatever photos and footage your team already shoots.
-
Sponsor campaigns vs organiser-run media
iRewind is strong for sponsors: branded templates, email-gated videos and analytics a brand team can report on. It often reaches races through photo and timing partners. 9Pic AI is run by the organiser, with photos, clips and reels in one gallery and optional sales through 9Pic Checkout on the Business plan.
Where iRewind is the better choice
- You run a large marathon and want a filmed finish video for every runner soon after they cross the line.
- A sponsor funds the videos and wants email lead capture, calls to action and campaign analytics.
- You want a managed team to plan, set up and run the video project on site.
- You already have a timer and want runners matched to footage by chip time.
Fit by event type
| Event type | Better fit | Why | Learn more |
|---|---|---|---|
| Big-city marathon with a video sponsor | iRewind | Filmed finish videos at scale with sponsor lead capture | None |
| Half marathon or 10K | 9Pic AI | Photos and reels for every runner in one self-serve gallery | Marathons |
| Triathlon | Depends | iRewind for filmed finish videos; 9Pic AI for photos plus reels found by bib | Triathlon |
| Cycling event or gran fondo | Depends | iRewind films fixed points; 9Pic AI finds riders by bib in photos and footage | Cycling |
| Club race or charity run | 9Pic AI | Self-serve sign-up and published pricing | Charity events |
| Obstacle or mud run | 9Pic AI | Bib and selfie search across photos when faces are muddy | OCR and mud runs |
What it costs
Scenario: a 5,000-runner half marathon with 60,000 photos. Change the numbers to see your own 9Pic AI cost.
| 9Pic AI plan | Math | Total | What you get |
|---|---|---|---|
| Pay as you go Lowest for your choices Does not include your choices | 60,000 × $0.03 | $1,800 | Selfie and bib search, watermarks, 1 year storage |
| Pro Lowest for your choices Does not include your choices | $200 + 60,000 × $0.02 | $1,400 | Adds Flow, Motion, Certify, Select, custom domain, 2 year storage |
| Business Lowest for your choices Does not include your choices | $350 + 60,000 × $0.02 | $1,550 | Adds 9Pic Checkout photo sales with no 9Pic commission |
How iRewind charges
iRewind publishes no prices. Both iRewind One and iRewind Plus are sold by custom quote, and its help centre says cost depends on the type of event, the package and any customisation. The capture app is free to use, and videos are charged. Photo companies and timers also resell iRewind video, so the price a runner sees varies by partner. See the current numbers on iRewind pricing[4][1]. Checked 26 Oct 2026.
Which costs less depends on how many runners you have, whether you want filmed finish videos or reels from photos, and whether a sponsor pays.
Switching from iRewind
-
Upload your photos and any footage you own with 9Pic Uplink after each wave or at the end of the event.
-
Import your start list so bib numbers map to participants.
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Turn on Flow or Motion on the Pro plan for reels from photos or clips from long footage.
-
Share one gallery link by email, results page or QR code.
What does not move: iRewind-hosted videos and embeds, iRewind templates and past campaign analytics.
We set up your first event with you.
Case studies
Frequently asked questions
Fit
Is 9Pic AI a good iRewind alternative?
9Pic AI is a good iRewind alternative when you want photos and personal reels in one gallery, found by selfie or bib, with self-serve pricing. For filmed finish videos at a big marathon with a sponsor campaign, iRewind is often the better fit.
Does iRewind need special hardware?
No proprietary hardware. iRewind One records on Android phones on tripods or booms at fixed points, or other cameras, and matches runners with the timing data from the event timer. iRewind Plus adds a managed team on site.
Does iRewind have photo search?
No. iRewind makes finisher videos and has no photo gallery or selfie search for runners. Its AI works behind the scenes to match footage to runners. 9Pic AI includes selfie and bib photo search on every plan.
Cost
How is iRewind priced?
iRewind publishes no prices and quotes each project based on the event, the package and any customisation. 9Pic AI charges from $0.03 per photo processed, with Flow reels and Motion clips on the Pro plan.
Switching
Can I move from iRewind to 9Pic AI?
Yes. Upload your photos and any footage you own with 9Pic Uplink, import your start list, and share one gallery link. iRewind-hosted videos and embeds do not transfer.
Data and privacy
How does 9Pic AI handle selfies and face data?
9Pic AI does not store the selfie used to search, does not train models on photos or faces, and keeps face data only while the gallery is hosted. Organisers decide how long a gallery stays live.
How we compared
We reviewed iRewind's public product, platform and blog pages, its help centre and device list, and its capture app listing on Google Play. We did not use an iRewind account. We last checked on 26 Oct 2026. 9Pic AI facts come from our pricing and product pages. Spot something out of date? Tell us.
Sources
- [1] iRewindhttps://irewind.com/
- [2] iRewind Onehttps://irewind.com/irewind-one/
- [3] iRewind Plushttps://irewind.com/irewind-plus/
- [4] iRewind help centre and FAQhttps://help.irewind.com/
- [5] iRewind help: Approved deviceshttps://help.irewind.com/docs/irewind-one-approved-devices/
- [6] iRewind help: Publishinghttps://help.irewind.com/docs/irewind-one-platform-publishing/
- [7] iRewind ONE on Google Playhttps://play.google.com/store/apps/details?id=com.irewind.mvrecorder
- [8] iRewind blog: Where AI meets the real worldhttps://irewind.com/2025/08/24/where-ai-meets-the-real-world-human-centered-hyper-personalized-finisher-videos/
- [9] iRewind blog: Turning emotion into datahttps://irewind.com/2025/07/01/turning-emotion-into-data-irewinds-formula-for-zero-data-lead-generation/
All accessed 26 Oct 2026.