At a glance
- Included
- Partial: plan-gated, add-on or limited
- Not offered
- Depends or not stated
| Feature | 9Pic AI | WaldoPro | What it means for you |
|---|---|---|---|
| Discovery | |||
| Selfie search Edge: Tie | Included: Selfie search (FaceFind) on every plan | Included: Opt in by QR code or selfie, then matched photos arrive by text[11][1] | What it means: Both match people to their photos by face. |
| Bib number search Edge: Tie | Included: BibTrack on every plan | Included: Bib and plate number recognition since March 2026[4][2] | What it means: Both read race numbers. |
| Jersey and roster matching Edge: WaldoPro | Partial: Bib and selfie search, start list import | Included: Numbered jersey recognition, roster and student QR code matching[1][3] | What it means: For team sports and school days, WaldoPro matches more ways. |
| Delivery | |||
| How people get photos Edge: Depends | Included: One gallery anyone can search any time while it is hosted | Included: Photos texted to each person after they opt in[11] | What it means: WaldoPro pushes photos to phones. 9Pic AI lets late finders search later. |
| Proof protection Edge: WaldoPro | Partial: Stamp watermarking on every plan | Included: Patented FaceBlocker covers faces on proofs until purchase[10][1] | What it means: WaldoPro is built to stop screenshot theft on phones. |
| Languages and markets Edge: 9Pic AI | Included: 13 gallery languages on every plan | Partial: US first, with Canada and Australia support; apps in English[6][5] | What it means: Matters for races outside North America and Australia. |
| Selling | |||
| Digital sales Edge: Tie | Partial: 9Pic Checkout on Business, no 9Pic commission | Included: Digital and print orders with Stripe Connect payouts[1][3] | What it means: Both sell photos and pay out to your own account. |
| Prints and lab fulfilment Edge: WaldoPro | Not offered: Digital only; no print fulfilment | Included: Print packages routed to partner labs, or self-fulfilment[8][1] | What it means: If families want prints, WaldoPro handles it. |
| Video | |||
| Participant video Edge: 9Pic AI | Partial: Motion clips and Flow reels on Pro | Not offered: Video storage; no per-participant clips or reels advertised[3][2] | What it means: Only 9Pic AI turns footage into per-participant clips and reels. |
| Operations | |||
| Picture day tools Edge: WaldoPro | Not offered: Not built for school portrait days | Included: Capture app, ID cards, composites and yearbook export[7][2] | What it means: WaldoPro is a full school portrait system. |
| Security certification Edge: WaldoPro | Partial: Selfie not stored; no training on photos or faces | Included: SOC 2 Type II completed in October 2026[9] | What it means: WaldoPro has the stronger formal certification. |
| Pricing model | |||
| How you pay Edge: Depends | From $0.03 per photo processed | No upfront cost; a commission on each order, more for premium matching[3] | What it means: WaldoPro costs more as you sell more. The 9Pic AI fee does not change with sales; card processing fees still apply. |
Where they are the same
Both match people to their photos by face and by bib number, both sell photos and pay out to your own account, and both watermark or protect previews.
Key differences
-
Organiser gallery vs photographer sales engine
WaldoPro is built for photographers who sell portraits, prints and team photos, with texted proofs and remarketing to lift orders. 9Pic AI is built for the organiser: one branded gallery for the whole event that every participant can search.
-
Commission vs per-photo pricing
WaldoPro takes a commission on each order and charges nothing up front. 9Pic AI charges per photo processed. On the Business plan, 9Pic Checkout sells photos with no 9Pic commission, so the cost does not grow with sales.
-
Participant video
On the Pro plan, 9Pic Motion cuts per-participant clips from course footage and 9Pic Flow builds a personal highlight reel for each finisher. WaldoPro does not advertise either.
Where WaldoPro is the better choice
- You run school picture days and need roster matching, ID cards, composites and yearbook export.
- Families want prints and packages, and you want orders routed to a lab.
- You shoot team sports and want photos matched by jersey number.
- You want proofs texted to families, protected by FaceBlocker, with SMS and email remarketing to non-buyers.
- You would rather pay nothing up front and give up a share of each order.
Fit by event type
| Event type | Better fit | Why | Learn more |
|---|---|---|---|
| City marathon or half marathon | 9Pic AI | Organiser gallery, video and per-photo pricing | Marathons |
| Triathlon or cycling | Depends | Both read bibs; 9Pic AI adds video and gallery languages | Triathlon |
| School picture day | WaldoPro | Roster matching, packages, prints and yearbook export | Schools |
| Youth sports league | WaldoPro | Jersey recognition and team print packages | Youth sports |
| Dance, cheer or pageant | Depends | WaldoPro for print sales, 9Pic AI for a searchable gallery with video | Dance and cheer |
What it costs
Scenario: a 5,000-runner half marathon with 60,000 photos. Change the numbers to see your own 9Pic AI cost.
| 9Pic AI plan | Math | Total | What you get |
|---|---|---|---|
| Pay as you go Lowest for your choices Does not include your choices | 60,000 × $0.03 | $1,800 | Selfie and bib search, watermarks, 1 year storage |
| Pro Lowest for your choices Does not include your choices | $200 + 60,000 × $0.02 | $1,400 | Adds Flow, Motion, Certify, Select, custom domain, 2 year storage |
| Business Lowest for your choices Does not include your choices | $350 + 60,000 × $0.02 | $1,550 | Adds 9Pic Checkout photo sales with no 9Pic commission |
How WaldoPro charges
WaldoPro has no subscription or upfront fee. It takes a commission on the value of each order. Facial matching is included, and premium matching algorithms cost an extra commission. Plans include photo and video storage, and a storage fee applies after the first year if first-year sales were low. For organisations that want attendees to get photos free, Waldo for Business sells an annual Photo Manager subscription with prepaid Photo Finder credits, and a one-off licence for single events. See the current numbers on WaldoPro pricing[3][12]. Checked 26 Oct 2026.
Which costs less depends on how much you sell, your average order, whether families want prints, and who pays (photographer, organiser or family).
Switching from WaldoPro
-
Export your originals from WaldoPro, or upload straight to 9Pic with Uplink after each wave.
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Import your start list so bib numbers map to participants.
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Choose delivery: free downloads, or paid downloads with 9Pic Checkout on the Business plan.
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Share one gallery link by email, results page or QR code.
What does not move: past WaldoPro orders, print packages and opted-in phone numbers.
We set up your first event with you.
Case studies
Frequently asked questions
Fit
Is 9Pic AI a good WaldoPro alternative?
For race and event organisers, yes: 9Pic AI gives participants one searchable gallery with video and per-photo pricing. For school picture days, print packages and jersey sports, WaldoPro is often the better fit.
Does WaldoPro have bib number recognition?
Yes. WaldoPro added bib and plate number recognition for running, cycling, triathlon and motocross in March 2026, alongside face and jersey matching. 9Pic AI includes bib search on every plan.
Is Waldo the same as WaldoPro?
WaldoPro is the professional photographer product of Waldo Photos. Waldo also has a consumer shared-album app and Waldo for Business, where organisations pay so attendees get photos free.
Cost
Is 9Pic AI cheaper than WaldoPro?
It depends on sales. WaldoPro takes a commission on each order with nothing up front. 9Pic AI charges per photo processed, from $0.03 on pay as you go, and 9Pic Checkout on the Business plan takes no commission. The more you sell, the more a commission costs.
Switching
Can I move from WaldoPro to 9Pic AI?
Yes. Export your originals or upload directly with 9Pic Uplink, import your start list, and share one gallery link. Past orders and print packages stay in WaldoPro.
Data and privacy
How does 9Pic AI handle selfies and face data?
9Pic AI does not store the selfie used to search, does not train models on photos or faces, and keeps face data only while the gallery is hosted. Organisers decide how long a gallery stays live.
How we compared
We reviewed WaldoPro's and Waldo Photos' public product, pricing and blog pages, the Waldo for Business pricing page and Waldo's App Store listings. We did not use a paid WaldoPro account. We last checked on 26 Oct 2026. 9Pic AI facts come from our pricing and product pages. Spot something out of date? Tell us.
Sources
- [1] WaldoPro homehttps://waldo.pro/
- [2] WaldoPro featureshttps://waldo.pro/features/
- [3] WaldoPro pricinghttps://waldo.pro/pricing/
- [4] WaldoPro: AI bib and race number recognitionhttps://waldo.pro/waldopro-introduces-ai-bib-and-race-number-recognition-for-running-cycling-and-motocross-photography/
- [5] WaldoPro Q1 2026 product updateshttps://waldo.pro/q1-2026-product-updates-major-enhancements/
- [6] WaldoPro 2025 recaphttps://waldo.pro/2025-recap/
- [7] WaldoPro: Picture Day Perfectedhttps://waldo.pro/waldo-pro-launches-new-picture-day-perfected-platform-eliminating-95-post-picture-day-labor/
- [8] WaldoPro print lab partnershttps://waldo.pro/print-lab-partners/
- [9] Waldo Photos completes SOC 2 audithttps://waldo.pro/waldo-photos-completes-soc-2-audit/
- [10] Waldo Photos FaceBlocker patenthttps://waldophotos.com/faceblocker-patent-press-release/
- [11] Waldo for eventshttps://waldophotos.com/events/
- [12] Waldo for Business pricinghttps://waldophotos.com/pricing/business/
All accessed 26 Oct 2026.