[← All Case Studies](/case-studies/) Race Timing Partner • India Nova Race: How a Race Timing Company Delivers Instant Photos, Videos & Certificates =================================================================================== NovaRace integrated 9Pic AI as their white-label photo and video platform, turning race-day timing data into a complete post-result experience for every participant.  50+ Events Powered 5 9Pic Products Used 1 White-Label Portal Instant Post-Result Delivery About NovaRace -------------- [NovaRace](https://www.novarace.in/) is a Bangalore-based race management company that provides end-to-end timing and event services for marathons, running events, cyclothons, and swimathons across India. From RFID-powered bib timing and registration to race-day operations and results, NovaRace handles every aspect of race management for event organisers. With a packed calendar of events every week—from 5K fun runs to full marathons—NovaRace needed a photo and video platform that could keep up with their pace and deliver under their own brand. The Challenge ------------- Race timing companies sit at the heart of every running event, but participants expect more than just a finish time. They want their photos, a highlight video, and a finisher certificate—all available instantly after crossing the line. NovaRace faced several pain points when trying to add photo and video delivery to their timing services: - **Fragmented experience** — Results lived on one platform, photos on another, and certificates were emailed separately. Participants had to jump between multiple links and brands to find everything. - **No brand continuity** — Third-party photo platforms showed their own branding, diluting NovaRace's identity as the race partner. - **Manual photo tagging at scale** — With events happening nearly every week and thousands of photos per event, manually matching photos to bib numbers was impossible. - **Growing participant expectations** — Runners increasingly expect personalised video reels and sharable certificates, not just raw photo galleries. The Solution ------------ NovaRace integrated 9Pic AI as their complete photo and video platform, deployed under a custom white-label domain at [photos.novarace.in](https://photos.novarace.in/). Every participant interacts with a seamless NovaRace-branded experience—from finding photos by bib or selfie to downloading personalised reels and certificates. ### 9pic Uplink High-speed batch uploads handle thousands of race-day photos from multiple photographers, getting images online within minutes of capture. ### 9pic BibTrack AI bib-number recognition automatically tags every photo to the correct participant—syncing directly with NovaRace's timing data for instant results-to-photo pairing. ### 9pic FaceFind Participants who prefer not to search by bib can take a selfie and find all their race photos instantly using AI face recognition. ### 9pic Flow Personalised race reels are auto-generated for each participant, combining their race photos with timing data and event branding into sharable highlight videos. ### 9pic Certify Finisher certificates are generated automatically with each runner's name, timing data, and race photos—ready to download or share on social media. ### White-Label Domain Everything lives at **photos.novarace.in**—participants see NovaRace's brand throughout the entire experience with no third-party branding. How the Integration Works ------------------------- The direct integration between NovaRace's timing system and 9Pic AI creates a seamless pipeline from race day to participant delivery: 1 ### Race Day Capture Photographers capture thousands of photos at key points along the course. Photos are uploaded in real-time via 9pic Uplink. 2 ### AI Tagging & Timing Sync BibTrack reads bib numbers from every photo and matches them to NovaRace's RFID timing data. Each participant's photo set is linked to their finish time, splits, and result position. 3 ### Auto-Generate Videos & Certificates Flow builds personalised highlight reels from each runner's photos and timing data. Certify generates finisher certificates with their name, time, and race photos embedded. 4 ### Instant Delivery via photos.novarace.in Participants visit the NovaRace-branded portal, search by bib number or selfie, and immediately access their photos, personalised video reel, and finisher certificate—all in one place. The Results ----------- By integrating 9Pic AI into their race management offering, NovaRace transformed what participants receive after a race: - **Unified post-race experience** — Results, photos, videos, and certificates all live under one NovaRace-branded domain. Participants no longer need to visit multiple platforms. - **Instant photo-to-result pairing** — Because BibTrack syncs with NovaRace's timing system, photos are tagged and available the same day the event finishes. Runners see their photos alongside their finish time. - **Personalised deliverables at scale** — Every participant receives a custom video reel and finisher certificate without any manual work from the NovaRace team. - **Stronger brand for the timing company** — The white-label portal at photos.novarace.in keeps NovaRace front and centre. When participants share their reel or certificate, it carries the NovaRace brand. - **Competitive differentiation** — NovaRace now offers event organisers a complete package: timing, registration, race-day operations, results, photos, videos, and certificates. Few timing companies in India can match this end-to-end offering. Recent Events Powered by NovaRace + 9Pic AI ------------------------------------------- August 2026 ### Trichy Runners Marathon 1st Edition • Trichy, Tamil Nadu August 2026 ### Gadinadu Sports Club LAKE RUN 3.0 3rd Edition • Karnataka July 2026 ### KGF Ultra 2026 Ultra Marathon • KGF, Karnataka July 2026 ### Kollidam Swimathon Swimathon • Tamil Nadu June 2026 ### Moonlight Track Run 2026 Night Run • India Upcoming ### MANA RUN Hyderabad 2026 August 15 • Gachibowli Stadium View all events at [photos.novarace.in](https://photos.novarace.in/) What the Team Says ------------------ > “As a timing company, we always > had the data—finish times, splits, positions. But participants wanted > more. With 9Pic AI, we now deliver photos, personalised video reels, and > finisher certificates alongside their results. It's all under our brand at > photos.novarace.in. Event organisers see us as a complete race management > partner, not just a timing vendor.” > “The integration with > BibTrack is what makes it seamless. Our RFID timing data connects directly > to the photo tagging, so when a participant checks their result, their > photos are already there. No searching through thousands of images. They > find their bib, see their time, and their photos and video reel are ready. > That's the instant post-result experience we wanted to deliver.” Why This Partnership Matters for Event Organisers ------------------------------------------------- The NovaRace partnership demonstrates a model that works for any race timing company looking to expand their offering: - **No separate photo vendor needed** — Event organisers get timing + photos + video + certificates from one partner. - **White-label keeps the timing brand front** — The platform runs under the timing company's domain, reinforcing their authority with event organisers. - **Timing data powers photo discovery** — Bib-based AI tagging leverages the same bib numbers already used for timing, creating a tight feedback loop. - **Scales with event volume** — NovaRace handles 50+ events per year. The platform scales automatically for each new event without additional setup. Products Used ------------- [9pic Uplink](/products/uplink/) [9pic BibTrack](/products/bibtrack/) [9pic FaceFind](/products/facefind/) [9pic Flow](/products/flow/) [9pic Certify](/products/certify/) [White-Label](/features/white-label/) Ready to Get Started? --------------------- Join event organizers who've delivered 100M+ photos to 5M+ participants across 5k+ events using 9Pic AI for hosting, AI search, and media delivery. [Get Started](https://admin.9pic.ai/sign-up) [Book Demo](/contact/)