[← All Case Studies](/case-studies/) Non-Profit • Bengaluru, India Bengaluru Sports Foundation: Photos, Reels & Certificates for Runners Jatre =========================================================================== How Bengaluru's leading non-profit running community delivers personalised certificates, video reels, and AI-tagged photos for their annual Jatre and monthly runs through [results.blrsports.org](https://results.blrsports.org/).  2 yrs Using 9Pic AI Monthly Community Runs 4 Search Methods Full Suite Deployed About Bengaluru Sports Foundation --------------------------------- [Bengaluru Sports Foundation](https://blrsports.org/) is a non-profit organisation committed to advancing fitness and cultivating Bengaluru's running community. Their flagship event, the **Disha Habitat Bengaluru Runners Jatre**, is a running festival that unites beginners to elite athletes with 3K, 5K, and 10K categories. Beyond the annual Jatre, the foundation runs **Odona Banni** (free monthly community runs) and **Project Prerana** (grassroots athlete development), keeping Bengaluru's running community active year-round. The Challenge ------------- As a non-profit running multiple events per month, the Foundation needed a platform that could handle diverse use cases: - **Multiple search methods needed:** Runners search differently. Some know their bib, others prefer a selfie, some search by name, and at larger events the timeline view helps browse chronologically. - **Result integrity:** For timed events, the Foundation needed a way to verify genuine podium winners with proper finish times backed by photo evidence. - **Personalised deliverables at non-profit budgets:** Participants expect certificates and video reels, but the Foundation needed this at a cost-effective scale. - **Sponsor visibility beyond the venue:** Sponsors want digital reach, not just banners on the ground. The Foundation needed a way to give partners measurable digital presence. The Solution ------------ The Foundation deployed the full 9Pic AI suite under their branded portal at [results.blrsports.org](https://results.blrsports.org/), giving participants four ways to find their photos and multiple personalised deliverables: ### Bib Search Runners enter their bib number to find all tagged photos instantly. BibTrack's AI handles even partially visible or bent bibs. ### Selfie Search FaceFind lets runners snap a selfie to locate all their photos, especially useful when bibs are obscured or for untimed fun runs. ### Name Search Participants can also search by their registered name to find their photos, results, and certificates. ### Timeline Search Browse photos chronologically by time of capture, letting runners find photos from specific course locations or finish line moments. ### Personalised Reels 9pic Flow generates personalised video highlight reels for each runner, combining their photos with event branding into sharable content. ### Personalised Certificates 9pic Certify generates finisher certificates with each runner's name, timing data, and race photos, ready for download and social sharing. Verifying Podium Winners ------------------------ One unique use case for BLR Sports is **result integrity**. By cross-referencing bib-tagged photos with timing data, the Foundation can verify that podium winners genuinely completed the full course with proper times. Photo evidence at key course checkpoints helps catch irregularities and ensures fair competition. For a community that values trust and sportsmanship, this matters. Beyond the Ground: Digital Brand Recognition for Sponsors --------------------------------------------------------- Sponsors invest in running events for brand visibility, but banners and standees only reach the audience on the ground. BLR Sports uses 9Pic AI to extend that visibility into the digital space: - **Branded personalised reels:** Every runner's highlight reel carries sponsor branding in the video template. When runners share these reels on Instagram, WhatsApp, and Facebook, sponsor logos reach audiences far beyond the event venue. - **Certificates with sponsor logos:** Personalised finisher certificates feature sponsor branding alongside the runner's name and timing. Runners share these as digital badges of achievement, giving sponsors organic, high-intent impressions. - **Branded gallery portal:** The results portal at results.blrsports.org itself serves as a sponsor showcase, with branding visible every time a runner searches for their photos. This digital extension of sponsor visibility turns every finisher into a brand ambassador, helping BLR Sports demonstrate measurable value to sponsors and retain partnerships year after year. The Results ----------- - **Sponsor reach beyond the venue:** Branded reels and certificates shared by runners extend sponsor visibility across social media. Digital presence, not just on-ground presence. - **Four ways to find photos:** Bib, selfie, name, and timeline search ensure every participant finds their photos regardless of how they prefer to search. - **Fair podiums:** Photo-backed result verification helps the Foundation maintain competitive integrity at timed events. - **Stronger sponsor retention:** Measurable digital impressions from shared content help the Foundation demonstrate ROI to sponsors, making it easier to retain and attract partners. > “For us it's not just about > sharing photos. It's about giving our sponsors real digital presence > beyond the event ground. When every runner gets a personalised reel with > sponsor branding and shares it on social media, our partners see reach > that goes far beyond banners at the venue. 9Pic AI has helped us turn > every finisher into a brand ambassador - certificates with sponsor > logos, reels with branded templates, all shared organically. That kind > of digital visibility is what keeps sponsors coming back year after > year.” Products Used ------------- [9pic BibTrack](/products/bibtrack/) [9pic FaceFind](/products/facefind/) [9pic Flow](/products/flow/) [9pic Certify](/products/certify/) [White-Label](/features/white-label/) Ready to Get Started? --------------------- Join event organizers who've delivered 100M+ photos to 5M+ participants across 5k+ events using 9Pic AI for hosting, AI search, and media delivery. [Get Started](https://admin.9pic.ai/sign-up) [Book Demo](/contact/)