[← All Case Studies](/case-studies/) AIMS Certified Half Marathon • Agra, India Agra Taj Half Marathon: Race Photos & Personalised Reels for 5,000+ Runners =========================================================================== How North India's fastest-growing AIMS-certified marathon delivers free race photos and personalised video reels to every participant through [photos.athm.in](https://photos.athm.in/).  5,000+ Runners Served 3 Main Editions 6+ Events on Platform 2 yrs Using 9Pic AI About the Agra Taj Half Marathon -------------------------------- The [Agra Taj Half Marathon (ATHM)](https://www.athm.in/), organised by the Agra Sports Foundation, is the region's biggest and fastest-growing running event. Now in its 3rd edition and AIMS certified, ATHM takes runners on a scenic route with the Taj Mahal as their backdrop, with 21.1K, 10K, and 5K categories. Beyond the main race, ATHM runs promo runs, ethnic runs, and inauguration events throughout the year, all of which use 9Pic AI for photo delivery through their white-label portal at [photos.athm.in](https://photos.athm.in/). The Challenge ------------- As a young marathon with ambitions to match India's most established events, ATHM needed to deliver a world-class post-race experience from day one: - **Growing fast:** From the inaugural edition to 5,000+ runners in three years, the volume of race-day photos grew rapidly. - **Year-round engagement:** Promo runs and ethnic runs between main editions meant photos needed to be delivered for multiple smaller events too, not just race day. - **Memorable content for runners:** Participants running past the Taj Mahal deserve more than a raw photo gallery. They want something sharable and personalised. - **Brand consistency:** All photo and video content needed to sit under the ATHM brand, reinforcing the event's identity. The Solution ------------ ATHM adopted 9Pic AI as their photo and video platform over two years ago, deploying it under their own branded portal. Every event, from the main half marathon to promo runs, uses the same platform: ### 9pic BibTrack AI bib-number recognition tags every photo to the correct runner automatically, even when bibs are partially obscured in action shots. ### 9pic FaceFind Runners who can't locate their bib in photos simply take a selfie to find all their race photos instantly. ### 9pic Flow Personalised race reels are auto-generated for each runner, combining their photos with the Taj Mahal backdrop into sharable highlight videos. ### White-Label Portal Everything lives at **photos.athm.in**, so ATHM's brand stays front and centre for every photo download, video share, and social post. Events on the Platform ---------------------- February 2026 ### Agra Taj Half Marathon 2026 3rd Edition • Main Event January 2026 ### Agra Taj Ethnic Run Pre-event Cultural Run November 2025 ### ATHM Promo Run 2 Community Engagement Run October 2025 ### ATHM Edition 3: Promo Run 1 Community Engagement Run September 2025 ### ATHM Edition 3: Inauguration Launch Event February 2025 ### Agra Marathon 2025 2nd Edition • Main Event The Results ----------- - **Free photos for all runners:** ATHM promotes "Free Race Day Photos" as a headline benefit alongside the runner's kit, T-shirt, and medal. - **Personalised reels drive social sharing:** Runners share their highlight videos of running past the Taj Mahal, amplifying the event's brand organically. - **Year-round platform use:** The same portal handles promo runs, ethnic runs, and inauguration events, keeping the community engaged between main editions. - **Two-year partnership and growing:** ATHM has used 9Pic AI since their early editions, scaling from a regional event to an AIMS-certified marathon. > “9Pic AI has been part of our > journey from the early days. Every runner who crosses the finish line with the > Taj Mahal behind them deserves a memory they can keep and share. The platform > gives us that - photos tagged automatically, personalised reels generated > for every participant, all under our brand at photos.athm.in. Whether it's the > main half marathon or a promo run, it just works.” Products Used ------------- [9pic BibTrack](/products/bibtrack/) [9pic FaceFind](/products/facefind/) [9pic Flow](/products/flow/) [White-Label](/features/white-label/) Ready to Get Started? --------------------- Join event organizers who've delivered 100M+ photos to 5M+ participants across 5k+ events using 9Pic AI for hosting, AI search, and media delivery. [Get Started](https://admin.9pic.ai/sign-up) [Book Demo](/contact/)